Our recent posts.

ecommerce platforms optimisation

What’s next for e-commerce conversion?

Conversion rate (CR) is a major, if not the main, KPI for e-commerce sites. CR, along with the volume of…

By 9 juni 2021

Get your free ticket to CogX, with Addrelevance

Get your free ticket to CogX, with Addrelevance. The most exciting AI event, the  CogX  Festival 2021, is starting on…

By 11 juni 2021

Join Addrelevance at CogX 14/15/16 June 2021

Add-relevance will be at the CogX Festival 2021 this year! We'll focus on AI for hyper-personalization and online conversion, especially…

By 4 juni 2021
Interview about AI in marketing and advertising, with Professor Joost Vennekens from KU Leuven

What can AI bring to Marketing and Advertising: an interview with Joost Vennekens from KU Leuven (part 2)

In this second extract of an insightful interview with Joost Vennekens, we discuss how  Artificial Intelligence makes a big difference…

By 4 mei 2021
Interview about AI in marketing and advertising, with Professor Joost Vennekens from KU Leuven

AI a game-changer: an interview with Joost Vennekens from KU Leuven (part 1)

In this interview with Joost Vennekens, we discuss Artificial Intelligence, how to start with AI, the game-changer that this technology…

By 29 april 2021
Automotive ads campaigns performance

Automotive ad campaigns’ performance? A simple solution for car brands to increase leads and conversions

A simple but highly-efficient solution for car brands to increase leads and conversions: automotive ads campaigns performance is boosted by…

By 23 februari 2021
automotive | digital advertising personalisation

Webinar – Digital advertising personalisation for car brands | How to generate more qualitative leads + increase conversion

About this webinar... 🔐 A short and efficient 30-minute webinar for the automotive industry 🚗. Packed with concrete tips that…

By 20 februari 2021
Buying modalities framework

Webinar – How to use consumer’s decision-making profiles to get more leads & sales

A key webinar about digital advertising performance and conversion rate optimisation. The key innovation to use consumers' decision-making profiles: it…

By 20 februari 2021

Digital advertising personalisation: how brands can use DECISION-MAKING PROFILES to trigger consumers’​ reaction

Digital advertising personalisation: how brands can use DECISION-MAKING PROFILES to trigger consumers'​ action, clicks, and conversion

By 20 februari 2021

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