THE SMARTEST SITES INCREASE REVENUE USING CUSTOMERS’ DECISION-MAKING PROFILES
E-COMMERCE CONVERSION, USING CUSTOMERS’ DECISION-MAKING PROFILES, IS BENEFITING FROM A BIG BOOST!
3%. That’s the average conversion rate for e-commerce sites across sectors and markets. Conversion rate (CR) is a major, if not the main, KPI for e-commerce sites. CR, along with the volume of quality traffic that you can generate towards your website, drives Web stores outcomes: revenue and profit.
The smartest sites found a way to do more with conversion, using a powerful, yet under-exploited angle: the shoppers’ decision-making profiles.
You haven’t used consumer psychological buying profiles yet? You should consider it. Here is why.
1️⃣ The benefits of behavioural insight for e-commerce
2️⃣ Building a virtuous value-chain based on psychological profiles
All in all, this is creating a short and long-term virtuous circle: increased and repeat quality traffic towards your site; and within your site, a consumer journey that can really be personalised. This translates both into a better experience and increased conversion.
E-commerce conversion using customer’s decision-making profiles: how does it work, how can you actually implement shoppers’ profiles and increase conversion on e-commerce websites? Download our eBook to learn the key elements (the first part covers the basics of optimisation, the second part explores decision-making profiles and implementation).
As always, we are here to help. Want to know more about E-commerce conversion using customer’s decision-making profiles? Do feel free to get in touch with Jean Littolff or Peter Coopmans at Addrelevance.
#HyperPersonalisation #ConversionRate #eCommerce #AI
The Addrelevance solution (www.addrelevance.ai) significantly increases online conversion. Their innovative process is unique: powered by Artificial Intelligence, it goes well beyond current online targeting, personalisation, and segmentation solutions, by predicting website visitors’ decision-making profiles.
Addrelevance is supporting e-commerce sites and digital media (advertisers, brands, ad & media agencies, publishers): they use the buyers’ profiles provided in real-time by Addrelevance to serve content, value propositions, and call to action that do trigger consumers’ action.
Addrelevance is an AI, data, and adtech startup based in Belgium. They are supported by Microsoft, by imec.istart, and are an IAB approved vendor (GDPR and TCF 2.0 compliant).
Hyper-personalise your ads and content, based on each visitor decision-making profile. Addrelevance offers you a Neuromarketing framework, tool and consultancy.
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