Webinar – How to use consumer’s decision-making profiles to get more leads & sales

A key webinar for digital marketing and digital advertising hyper-personalisation

🔐 A short and efficient 30-minute webinar. We will share how to use digital advertising hyper-personalisation; and how to transform consumer journey optimisation.

It will be packed with concrete tips, that will help you explore a unique solution. It goes beyond buyer’s persona and segment-based personalisation. With digital advertising hyper-personalisation, based on buying profiles, you can generate +30% to +50% clicks and conversion.
To achieve this, we will look specifically at predicting and using consumers decision-making profiles. How to use these profiles to generate reactions/actions from them, based on the buying modalities framework.

🚥 Some concrete goals of this webinar: how to create efficient banner campaigns and impactful branded content, for personalised digital advertising, emails that convert, and efficient consumer journey.

📌 When and where? On Tuesday March 2, 2021 – from 11 am to max 11:45 am CET (10 am UTC).
Online event: register here.

📝 All the keywords below are familiar to you, but you believe you can optimise their outcomes:
digital advertising, display ads, branded content, programmatic, direct, programmatic direct, programmatic guaranteed, private marketplace, PMP, targeting, contextual targeting, behavioral targeting, retargeting, analytics, data management platform, DMP, inventory, measurement, impressions, impression tracking, clicks, click tracking, conversions, reach, click-through rate, CTR, cost per mille, CPM, cost per click, CPC, cost per action, cost per acquisition, CPA, conversion rate, CR, CVR, amount spent, revenue, real-time bidding, RTB, supply-side platform, SSP, ad exchanges, demand-side platforms, DSP, etc.

💬 Who are we: a team of senior experts at Addrelevance. We are at the forefront of consumer conversion and marketing impact, who are now using data analysis + AI to trigger consumers decisions (to get better results than with segmentation and consumers persona).