👨💻 👩💻 For whom? You will learn a lot if:
– you work in strategic and operational roles
– within a media agency, ad agency, media publisher, brand(*)
and your responsibilities encompass:
– digital marketing
– campaign management
– digital advertising
– conversion rate optimisation
– consumer journey
(*) Brands in the automotive, banking, insurance, luxury goods, consumer electronics, consumer ITC sectors will benefit the most from these insights.
📝 All the keywords below are familiar to you, but you believe you can optimise their outcomes:
digital advertising, display ads, branded content, programmatic, direct, programmatic direct, programmatic guaranteed, private marketplace, PMP, targeting, contextual targeting, behavioral targeting, retargeting, analytics, data management platform, DMP, inventory, measurement, impressions, impression tracking, clicks, click tracking, conversions, reach, click-through rate, CTR, cost per mille, CPM, cost per click, CPC, cost per action, cost per acquisition, CPA, conversion rate, CR, CVR, amount spent, revenue, real-time bidding, RTB, supply-side platform, SSP, ad exchanges, demand-side platforms, DSP, etc.
💬 Who are we: a team of senior experts at Addrelevance. We are at the forefront of consumer conversion and marketing impact, who are now using data analysis + AI to trigger consumers decisions (to get better results than with segmentation and consumers persona).
Hyper-personalise your ads and content, based on each visitor decision-making profile. Addrelevance offers you a Neuromarketing framework, tool and consultancy.
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