Buying modalities framework
Digital advertising hyper-personalisation |Conversion rate optimisation | Buying modalities framework | Consumers’ decision-making profiles

A key webinar for digital marketing and digital advertising hyper-personalisation

๐Ÿ” A short and efficient 30-minute webinar. We will share how to use digital advertising hyper-personalisation; and how to transform consumer journey optimisation.
It will be packed with concrete tips, that will help you explore a unique solution. It goes beyond buyer’s persona and segment-based personalisation. With digital advertising hyper-personalisation, based on buying profiles, you can generate +30% to +50% clicks and conversion.
To achieve this, we will look specifically at predicting and using consumers decision-making profiles. How to use these profiles to generate reactions/actions from them, based on the buying modalities framework.
๐Ÿšฅ Some concrete goals of this webinar: how to create efficient banner campaigns and impactful branded content, for personalised digital advertising, emails that convert, and efficient consumer journey.

๐Ÿ“Œ When and where? On Tuesday March 2, 2021 – from 11 am to max 11:45 am CET (10 am UTC).
Online event: register here.

๐Ÿ‘จโ€๐Ÿ’ป ๐Ÿ‘ฉโ€๐Ÿ’ป For whom? You will learn a lot if:
– you work in strategic and operational roles
– within a media agency, ad agency, media publisher, brand(*)
and your responsibilities encompass:
– digital marketing
– campaign management
– digital advertising
– conversion rate optimisation
– consumer journey
(*) Brands in the automotive, banking, insurance, luxury goods, consumer electronics, consumer ITC sectors will benefit the most from these insights.

๐Ÿ“ All the keywords below are familiar to you, but you believe you can optimise their outcomes:
digital advertising, display ads, branded content, programmatic, direct, programmatic direct, programmatic guaranteed, private marketplace, PMP, targeting, contextual targeting, behavioral targeting, retargeting, analytics, data management platform, DMP, inventory, measurement, impressions, impression tracking, clicks, click tracking, conversions, reach, click-through rate, CTR, cost per mille, CPM, cost per click, CPC, cost per action, cost per acquisition, CPA, conversion rate, CR, CVR, amount spent, revenue, real-time bidding, RTB, supply-side platform, SSP, ad exchanges, demand-side platforms, DSP, etc.

โœ… This will be a valuable session about successful digital advertising personalisation and conversion rate optimistion.
We are really looking forward to exchanging with you (and make the best use of your time!).

๐Ÿ’ฌ Who are we: a team of senior experts at Addrelevance. We are at the forefront of consumer conversion and marketing impact, who are now using data analysis + AI to trigger consumers decisions (to get better results than with segmentation and consumers persona).

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