automotive | digital advertising personalisation

About this webinar…

πŸ” A short and efficient 30-minute webinar for the automotive industry πŸš—. Packed with concrete tips that will help you explore a unique solution for: digital advertising personalisation, and conversion rate optimisation.
Beyond buyer’s persona and segment-based personalisation, we will look specifically at using consumers decision-making profiles. This innovation, based on the buying modalities framework, does generate reactions + actions from your websites visitors. This is a solution that can deliver +30% to +50% clicks and conversion.

πŸš₯ Some concrete goals of this webinar: how to create efficient banner campaigns, impactful branded content, emails that convert, and efficient consumer journey.

πŸ“Œ When? On Thusday March 11, 2021 – from 11 am to 11:45 am CET (10 am UTC).
Online. You can register here!

πŸ‘¨β€πŸ’» πŸ‘©β€πŸ’» For whom? If your responsibilities encompass digital marketing, campaign management, digital advertising, etc., in strategic and operational roles, within media and ad agencies, media publishers, brands, then you will learn a lot!
This webinar has been designed primarily for primarily for the car industry. However, brands in the banking, insurance, luxury goods, consumer electronics, consumer ITC sectors will also benefit from this workshop.

πŸ“ All the keywords below are familiar to you, but you believe you can optimise their outcomes:
display ads, branded content, programmatic, direct, programmatic direct, programmatic guaranteed, private marketplace, PMP, targeting, contextual targeting, behavioral targeting, retargeting, analytics, data management platform, DMP, inventory, measurement, impressions, impression tracking, clicks, click tracking, conversions, reach, click-through rate, CTR, cost per mille, CPM, cost per click, CPC, cost per action, cost per acquisition, CPA, conversion rate, CR, CVR, amount spent, revenue, real-time bidding, RTB, supply-side platform, SSP, ad exchanges, demand-side platforms, DSP, etc.

πŸ’¬ Who are we: a team of senior experts at the forefront of consumer digital advertising personalisation, conversion and marketing impact, who are now using data analysis + AI to trigger consumers decisions (to get better results than with segmentation and consumers persona).

βœ… This will be a valuable session, and we are really looking forward to exchanging with you (and make the best use of your time!).

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