CogX Festival is a Global Leadership Summit and Festival of AI & Transformational Technology . The world’s largest gathering of CEOs, Entrepreneurs, Academics, Artists, Activists & Policy Makers working to realize the biggest transformational opportunities of our time and address the challenges along the way.
Addrelevance is a solution that goes beyond personalisation, enabling hyper-personalisation! Using the buying modalities framework, e-commerce companies and brands can assess the decision-making profiles (or psychological buying profiles) and significantly increase conversion rates and generate more quality traffic.
Conversion rate (CR) is a major, if not the main, KPI for e-commerce sites. CR, along with the volume of quality traffic that you can generate towards your website, drives Web stores outcomes: revenue and profit. The smartest sites found…
Add-relevance will be at the CogX Festival 2021 this year! We'll focus on AI for hyper-personalization and online conversion, especially in the e-commerce space.
In this second extract of an insightful interview with Joost Vennekens, we discuss how Artificial Intelligence makes a big difference in marketing and advertising, and more specifically in personalization. For marketing and advertising, as well as for numerous other domains,…
In this interview with Joost Vennekens, we discuss Artificial Intelligence, how to start with AI, the game-changer that this technology represents, and its application in marketing and advertising, and more specifically in personalization.Joost Vennekens is an Associate Professor in the…
Hyper-personalise your ads and content, based on each visitor decision-making profile. Addrelevance offers you a Neuromarketing framework, tool and consultancy.
