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Conversion rate (CR) is a major, if not the main, KPI for e-commerce sites. CR, along with the volume of quality traffic that you can generate towards your website, drives Web stores outcomes: revenue and profit. The smartest sites found…
In this interview with Joost Vennekens, we discuss Artificial Intelligence, how to start with AI, the game-changer that this technology represents, and its application in marketing and advertising, and more specifically in personalization.Joost Vennekens is an Associate Professor in the…
Ethics are important in AI As we are working with AI and digital advertising, we felt concerned on December 9th, 2020. It was when the news came out that Google had fired Timnit Gebru. She was part of a group…
Hyper-personalise your ads and content, based on each visitor decision-making profile. Addrelevance offers you a Neuromarketing framework, tool and consultancy.
