ecommerce platforms optimisation

What’s next for e-commerce conversion?

Conversion rate (CR) is a major, if not the main, KPI for e-commerce sites. CR, along with the volume of quality traffic that you can generate towards your website, drives Web stores outcomes: revenue and profit. The smartest sites found…

Interview about AI in marketing and advertising, with Professor Joost Vennekens from KU Leuven

AI a game-changer: an interview with Joost Vennekens from KU Leuven (part 1)

In this interview with Joost Vennekens, we discuss Artificial Intelligence, how to start with AI, the game-changer that this technology represents, and its application in marketing and advertising, and more specifically in personalization.Joost Vennekens is an Associate Professor in the…

Timnit Gebru

Ethics are important in AI

Ethics are important in AI As we are working with AI and digital advertising, we felt concerned on December 9th, 2020. It was when the news came out that Google had fired Timnit Gebru. She was part of a group…

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