CTR Increase

Is digital advertising missing something?

Is digital advertising missing something? How understanding buyer’s decision-making profile makes a key difference in digital advertising personalisation Digital advertising can be very inefficient for one reason: the internet is not a great listener. Despite the many data we (consumers,…

Trends article

Addrelevance in Trends

Addrelevance in Trends We're very proud about the article (in Dutch) the Belgian leading business magazine Trends published on Addrelevance. You can download the PDF by clicking on this link Trends article

Timnit Gebru

Ethics are important in AI

Ethics are important in AI As we are working with AI and digital advertising, we felt concerned on December 9th, 2020. It was when the news came out that Google had fired Timnit Gebru. She was part of a group…

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