We use deep learning and the buying modalities framework to predict what type of ad or website content will engage an individual visitor to take action.

01
Your data

We analyze the engagement between your ads or content and target audience

02
Deep learning

Our pattern recognition predicts the psychological profile of every unique visitor

03
Relevant content

You’ll be able to show relevant content and get more qualitative leads and optimized customer journeys

Discover

Our patent-pending methodology

We combine deep learning neural networks with the buying modalities framework to predict the psychological type of individual visitors and thus what ad or website content is the most relevant for them. This will generate a higher ad CTR and more qualitative leads.

Our products

01Digital ad optimization

Do you want to be able to offer your advertisers a higher CTR & ROI by showing your readers more relevant ads? Or even be able to offer them a CPA pricing model?

Are you a publisher?

sales@addrelevance.be

― Phase 1Training of the model.
― Phase 2Ad optimization.

02Customer journey optimization

We help you optimize the CTA & content of your email campaigns, landing pages and customer journeys

Want more qualitative leads?

sales@addrelevance.be

― Phase 1Training of the model.
― Phase 2Customer journey optimization.

Leadership team

Kim Verhaeghen

Managing Partner

Expert in performance and data-driven digital marketing across different industries.
Vincent van Lingen

Managing Partner

Experience in digital transformation, growing online business and managing the teams to do this.
Peter Coopmans

Founder

Expert in conversion optimization. Worked for clients like Toyota Motor Europe, Kia, ENGIE Electrabel, ...

Clients

ENGIE Electabel

Identify psychological visitor profiles for ENGIE

Challenge: Identify psychological visitor profiles Using advanced pattern recognition on their site, we'll predict the psychological type of visitor so Engie can adapt the content of their customer journeys.

Produpress

Increase the CTR of ads of Produpress’ clients

Challenge: Increase the CTR of ads of their clients Using advanced pattern recognition on Autogids.be, we predicted what ad CTA to show for each visitor.

Proximus

Identify psychological visitor profiles for Proximus

Challenge: Identify psychological visitor profiles Using advanced pattern recognition on their site, we'll predict the psychological type of visitor so Proximus can adapt the content of their customer journeys.